Halloween is largely overlooked in Australia. Strange, considering children may be seen wearing superhero costumes to the supermarket on any given day. My guess is Halloween isn't recognized as a marketing opportunity, and therefore has been unable to establish roots in popular culture. Nonetheless, a few kids rang the doorbell today. One trio had to be instructed on what to say (if there's a spirit of Halloween, "We're here for lollies" doesn't capture it) and some forwent costumes. The kids above let loose a hearty "Trick or Treat!" as soon as I opened the door, so a photo was mandatory.
As Halloween passes without fanfare and Thanksgiving is something experienced only through 'The Simpsons' (as a guy at a wine shop told me yesterday), the marketing of Christmas begins in mid-October. [Note: Australia happily hails itself as a Christian nation -- there's not a 'Happy Holidays' or 'Seasons Greetings' to be heard come December.] Below is the seasonally decorated atrium of Blacktown's big mall, where Santa will be parking his Holden ute and walking through the automatic door this weekend.
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